The Media Director leads the detailed media buys and strategy for approx. $90 million in advertising spend across almost 50 unique markets. This person works directly with media buy agency to set media strategy by market based on ROI and business objectives and then executes those media buys flawlessly.
The Media Director’s responsibilities include, but are not limited to:
Sets media strategy across almost 50 individual markets, utilizing ROI by media channel by market and sales objectives to set plans.
Works with external agencies to set trafficking strategy and execute that trafficking across all media including TV, radio, billboard, and print.
Works with the print agency to refine print buys by market based on sales and ROI; executes insertion orders for all weekly inserts.
Regularly develops media tests in select markets to increase traffic/sales or reduce costs from the budget.
Negotiates pricing across media channels to reduce marketing costs.
Leads the Public Relations and community outreach program for the Company.
Manages all communication for new store openings and identifies unique opportunities for grand opening activation at the local level.
Maintains regular contact with internal teams (i.e., merchandising, retail, etc.) and external agencies to ensure marketing strategy aligns with business objectives.
Maintains current knowledge of marketing and industry best practices.
Other duties as assigned.
Bachelor’s degree in Marketing, Advertising, Communications or other related field
5-7 years related experience
Extensive knowledge of media planning at the local level
Able to multitask and manage timelines in a deadline driven environment
Strategic leader that challenges the status quo
Proficient in Microsoft office applications, including Excel.